Products

Listing performance

OTA Optimizer

Scores every OTA listing, explains what is holding it back, and drafts the fixes, replies and content to put it right.

Overview

OTA Optimizer helps hotels, villas and rental owners get more from their listings on Agoda, Booking.com, Expedia, Airbnb and the other online travel agencies. Each listing gets a score out of 100, built from weighted checks on photos, description depth, amenities, rate parity, review response rate and review volume, and every gap comes with a specific fix.

Rates are compared with the competitive set in both directions, because a rate well above it can cost visibility and one well below it gives away margin. Reviews from every channel collect in one inbox with reply drafts matched to each rating, and a content studio drafts listing descriptions in English and Thai, social posts and promotions that encourage guests to book direct.

It also prepares properties for AI search. A readiness score shows whether answer engines can read and cite a listing, and the tool generates the structured data, fact sheet and llms.txt file for the property's own website. Nothing is published automatically: your team decides what changes on each channel.

Capabilities

Scored audits

Each listing is scored out of 100 on photos, description, amenities, rate parity, review response and review volume, with a fix for every gap.

Rate parity

Rates are compared with the competitive set and flagged when they sit more than 10 per cent above or below it.

Review inbox

Reviews collect in one queue with reply drafts matched to the rating, and each is marked off once the reply is posted.

Content studio

Listing descriptions in English and Thai, social posts and direct-booking promotions, drafted for each property.

AI search readiness

A readiness score, schema.org structured data, a plain-language fact sheet and an llms.txt file, so answer engines can read and cite the property.

Channel accounts

Agoda, Booking.com, Expedia, Airbnb, Trip.com and Google Hotels accounts in one place, with listing figures entered by the team until live sync is available.

Technical detail

Architecture, integrations, deployment and documentation for OTA Optimizer are published by Opsian Technologies, the engineering arm of Opsian.opsiantechnologies.com

Industries

Questions

Does it change our rates or listings automatically?
No. It scores listings and drafts fixes, replies and content. Your team decides what to change and publishes it on each channel.
Do we need platform API access to start?
No. Audits run on listing figures your team enters, so a property can start straight away, and connections switch to live sync once each platform's access is in place.
What does AI search readiness mean?
It checks whether answer engines can read, summarise and cite a listing, then produces the structured data, fact sheet and llms.txt file the property's own website needs.
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